- Radio Edit
- Posts
- Radio Edit | 5.19.23
Radio Edit | 5.19.23
a music industry newsletter
Radio Edit Team
May 19, 2023
This week we take a look at TikTok’s exciting new integration feature and a roundup of this year’s Music Biz conference. Other stories include label’s influence on radio charts and a clever new concert feature in Apple Maps.
Top Stories
Music Biz 2023: Three Key Takeaways
Each year, the music industry descends upon Nashville for the city’s annual Music Biz conference. With a lot going on across the three days, here are some of the key takeaways from this year’s event:
With three separate panels devoted to the topic, the industry is clearly paying attention to streaming fraud and how to limit its negative impact on both labels and rights holders. While the threat of fraud has the potential to siphon billions of dollars from the streaming revenue pie, the panelists remain optimistic that increased attention to the topic and advancements in technology will dramatically help the industry identify and prevent fraud in the future.
MIDiA Research predicts that streaming revenue growth will fall to just 3% by the year 2029. The research firm’s data suggests that DSP’s “soft power” is starting to shrink, allowing sites like TikTok which promote “lean-through” music consumption- creating social content, curating content and re-creating content with music- to flourish.
The Black Music Action Coalition (BMAC) unveiled their report card on the industry’s progress in addressing historical racism and inequity according to four criteria: Corporate commitments, partnerships and giving; company representation on a senior level; internal culture and business practices; and transparency and public accountability.
TikTok testing “add song” feature
Just 6 months after Lyor Cohen’s pointed statement that “short-form video that doesn’t lead anywhere is the most dangerous thing I’ve seen the music business face in a long time,” TikTok appears to be testing a new “add song” feature for videos containing music- directly linking to a users’ preferred music app.
While this phrasing indicates that multiple streaming services will be available, Apple Music is the only available option during this current testing phase. In looking at the feature’s potential impact, this direct integration will allow TikTok to quantifiably measure their impact on streams- data that TikTok and the labels alike are sure to find particularly interesting. Music Ally
What Else Is Going On
Signings
Roc Nation has signed J Balvin to management
Streaming / Radio
Spotify is now available in 74 countries
A look at how labels are influencing airplay charts with targeted payments and overnight spins
Tuned Global has teamed up with Revelator to develop NFT integration for streaming platforms
Label
Will Ward’s Fourward has launched a record label
Tech/Social
Montana becomes first state to ban TikTok
Apple Music has launched a new concert discovery feature in Maps
Tik Tok launches their Artist Impact Program- a new feature that allows artists to opt into the platform’s commercial music library, enabling them to monetize their music by allowing businesses to it in their TikTok ad campaigns
TikTok debuts #NewMusic, an artist discovery hub
Audiomack’s Creator App has hit 1 million downloads
Other
Management home to Breland and Kaleo, WHY&HOW joins forces with Red Light Management
Belmont University and the Songwriters Hall of Fame establish a new songwriter’s scholarship. Recipients will be chosen by the faculty of Belmont’s Songwriting department.
Appointments / Departures
Appointments
Diego Herrera joins Ineffable Records as Director of Business Development
Island Records taps Shahendra Ohneswere as Head of Creative Strategy
Virgin Music promotes Leslie Cooper (SVP, Artist Development & Special Projects), Marisa Di Frisco (VP, National Promotion), and Lauren Holman (VP, Streaming Marketing)
Gibson has promoted Beth Heidt to Chief Marketing Officer
Chrysalis Records/Blue Raincoat Music appoints Donna Vergier as Head of International Marketing
Better Noise announces leadership changes in Allen Kovac (label chairman), Dan Waite (CEO), and Steve Kline (President & COO)
The Orchard has promoted Joanna Noyes to SVP, Global Marketing
Amber Davis has been promoted to VP at Warner Chappell
Columbia names Nicole Kim VP, A&R
Thomas Coesfeld will step into CEO position at BMG earlier than expected
Departures
After 34 years with the company, Andrea Ganis is departing Atlantic as President of Promotion
Storme Warren has left Sirius XM The Highway
FaZe Clan head of comms Chelsey Northern has left the company to launch her own pr company, The Untold
Featured Releases
Blur / The Narcissist (S) / Parlophone
::::
DRAMA / Feel The Same (S)
::::
Post Malone / Mourning (S) / Mercury
Featured Job Posting
Beatclub
Executive Assistant
Los Angeles
Apply Here
Get In Touch
