Daily Edit | Jun 3

In 2020, just before the pandemic, Kendrick Lamar and his longtime business partner Dave Free launched their "multi-lingual, at service company" pgLang. Officially, pgLang is more than a record label — it's also a film production company, an ad agency, and maybe more — but it certainly has released records. Thus far, other than jointly releasing Tanna Leone's Sleepy Soldier with Def Jam in 2022, the company has mainly served as a repository for the music of Kendrick and his cousin, Baby Keem. But today, out of nowhere today, pgLang announced their latest artist signing and dropped that artist's debut album.

It seems like a good fit. My first couple spins through Papercut have been great. She's working in a radio-friendly R&B milieu but weaving in ample pop and electronic elements from track to track. It's all artful, approachable, and extremely well crafted. I'd expect that from an album that also counts James Fauntleroy and Sam Dew in its credits. -Stereogum

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