Daily Edit | Jul 19

Militarie Gun, ORCA, TikTok's artist account fast track, and environmental sustainability for Japan's music industry,

Militarie Gun
“Thought You Were Waving”
Loma Vista

7 / 19 / 2024

Stories

A coalition of some of the world’s biggest independent labels have joined forces to launch a “first-of-its-kind” think tank to promote better understanding of the global music business among governments and policymakers — and advocate on the industry’s behalf. The Organization for Recorded Culture and Arts, will develop and promote research, data, and “qualitative and quantitative evidence that underscore the significant economic, social, and cultural value of music,” said the newly-formed organization. In line with the organization’s launch, ORCA has published its inaugural research report, “Setting the Stage: How Music Works.” The free-to-access study is intended to provide government policymakers, finance institutions and cultural development agencies with an in-depth understanding of how the record industry operates and the economic and cultural benefits it generates.”

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Kenny Ochoa | svp, content | Splice

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