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- Daily Edit | Jul 15
Daily Edit | Jul 15
Keshi, Billboard's industry events calendar, in-depth brand marketing in gaming, and UMG Australia's new Aboriginal label
Radio Edit Team
July 15, 2024
keshi
“say”
Island
7 / 15 / 2024
Stories
In what they describe as an “industry-first move,” Universal Music Australia has announced a new not-for-profit label aimed at distributing Aboriginal music both domestically and worldwide. “According to UMG, Irruk Birruk, whose name was taken from the Yorta Yorta language meaning ‘yesterday’ – reflects the focus on music from the past” but “is also designed to protect Indigenous songs and stories from being lost to history, by giving them a platform to share their stories and voices in music.”
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Stacy Blythe | evp, promotion | Big Loud
