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Radio Edit | 6.30.23

Radio Edit | 6.30.23

with Lunch Club's Gavin Gottlich

Radio Edit Team
June 30, 2023

Phoebe Fox

Fresh off a performance at Glastonbury and a sold out London show, Grace McKagan’s manager Gavin Gottlich touches on his client’s whirlwind of a week

Your artist Grace McKagan had a big show last weekend- performing at Glastonbury's Rabbit Hole stage. How'd it go?

It went incredibly well! We didn't know what to expect because our slot was at 3am but when we turned up to the tent it was absolutely jam-packed. It was actually so packed that festival production didn’t let us into the artist area at first. He didn’t believe us when we said we were about to play!

For those that haven't been to the festival before, what is the Rabbit Hole?

I honestly still don’t know if I’m being honest. It’s such a mystery. I’ll try to explain though. The Rabbit Hole is an official stage at Glastonbury but it’s widely known for having special guest performances and celebrity appearances during their after hours sets. There’s a backstage area with a DJ and tons of artists/guests hanging out having a good time. There’s also a fully nude hot tub and a ping pong table. They take their ping pong very seriously there.

The expense involved with flying a band to the UK is quite harrowing for an independent artist, why was it important to you and Grace to prioritize an opportunity like this?

For a couple reasons. One - obviously to get in front of new fans, especially in a market like the UK where people love music like Grace’s. Grace connected with tons of fans after the show and I can confidently say she won that crowd over. Two - the perception of an indie developing artist like Grace playing a festival like Glastonbury is something comparable to your artist booking Coachella for the first time. It’s great for the resume. We also routed a headline show in London with Live Nation at Camden Assembly and have sold that out as well.

Selling out a venue in a new territory is never easy. Did you do anything special to promote the show or was this just a case of a hungry fanbase finally being able to catch her for the first time?

We had no clue what the demand would be. Big shout out to Live Nation UK for taking the risk on us! I think being able to announce Glastonbury definitely gave us something to talk about that connects with the London market but it was ultimately a bunch of fans hungry to finally see Grace live as she’s only been in market once for Reading and Leeds. We also ran a competition through our fan engagement platform where we asked fans to submit a screen shot of their tickets for a chance to have Grace buy them a beer before the show. That definitely sped up sales and made a lot of people pull the trigger on buying.

How was the crowd?

UNREAL. Sold out. Sang along to every song. Stayed after to meet Grace at the merch booth. She met every fan!

After London, what else does Grace have coming up?

Right now we have a few more shows until the end of summer but our main focus is wrapping up her next body of music, which sounds great so far. We are putting her next year/year-and-a-half plan together right now and are hoping to bring on some more partners and members of the team.

Iconic shoe brand looks to amplify alternative artists

To celebrate the anniversary of their iconic Jadon boot, Dr. Martens has announced a year-long music series. Dubbed the Alternative Platform, the series aims to celebrate new alternative music and culture by uncovering and amplifying the people creating it. Dr. Martens kicked off their year-long celebration with an underground rave at Paris Fashion Week featuring a line-up of "boundary-breaking artists for a night of alternative techno with Métaraph, Cherry B Diamond, Mimi, Hyas, and OKO DJ.” For the program’s next installment, the lineup will be chosen from a global talent search, where winners will be invited to perform at events in London, New York, and Tokyo.

Icelandic government offers recording incentive program

Following a successful benefit program that brought in film productions like Game Of Thrones and Star Wars, Iceland is now offering a similar incentive to recording artists. Dubbed the Record In Iceland program, the initiative will reimburse up to 25% of an artist’s recording-related costs (studio time, wages, travel expenses, lodging, post-production work, etc.) with no minimum spending requirement. The only stipulation is that a participating artist must release at least 14 minutes of music to the public within 18 months of their Iceland recording session.

While an ancillary goal of RII is to help keep local talent recording at home, foreign artists who have taken advantage of the program include Portugal. The Man, Umphrey’s McGee, and Damon Albarn. After seeing the substantial boosts their film production program has had on tourism and the local economy, government officials are hopeful that they can replicate similar success through the music space.

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