Daily Edit | Jul 7

Sault's surprise album and release format, Tesla's new YouTube Music app, and how Aston Martin's F1 team drives brand awareness

Sault
Acts of Faith
Forever Living Originals 

7 / 8 / 2024

Stories

Over the weekend, the mysterious music collective SAULT released a surprise album in the form of a 32 minute single track. Announced via a tweet and cryptic image of a tv screen, the album is only available as a downloadable wav file. 

As concern over unapproved AI-created recordings increases, YouTube has updated its privacy policies to allow users to request takedowns of AI-generated content that simulates their voice/appearance. Interestingly, the removal of a video does not count as a “strike” against the uploader that would normally incur discipline as the platform considers this a violation of privacy guidelines rather than community guidelines. Additionally, the platform requires a “first-party claim,” meaning only the person whose likeness is being synthesized can file a takedown request.

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Signings

Big Gigantic | management | Red Light