Daily Edit | Apr 5

The Marias, niche audiences, YouTube's multiview Coachella stream, and in-flight playlisting

The Marias
Lejos de Ti (S)
Nice Life 

4 / 5 / 2024

Stories

As we approach ‘peak streaming’ and subscription growth continues to slow, expect labels to increase focus on niche audiences. “Consumers have demonstrated a willingness to spend more on their favorite artists, which is why music executives are so excited about superfans. The last decade of the music business was about making a hundred dollars a year from millions of people. The next 10 years will be about making millions from hundreds of people.” 

For the first time, viewers will be able to view up to four Coachella stages simultaneously. Serving as the festival’s exclusive streaming partner for 12 years, YouTube pays a licensing fee to broadcast the festival and benefits from the ad revenue this content generates. 

Along with their name, image and likeness rights, KISS has agreed to sell their catalog rights to music investment firm Pophouse Entertainment. The deal is worth a reported $300 million. 

For the third time, Eurovision will team up with TikTok as the contest’s official entertainment partner. This year’s edition will see representatives from 37 different countries compete in Sweden. 

B2B music and streaming platform Tuned Global has teamed up with int’l travel media network Spafac to bring cleared playlists of music to in-flight entertainment systems. Complementing Spafax’s experience in the space, Tuned Global will utilize it’s advanced playlisting tools to curate playlists tailored to each airlan’s brand. Initial clients include Emirates, Lufthansa Group, and Air Canada.

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